I just learned on Saturday 6TH October at
midnight that Burger King’s first outlet had opened in Karachi, ALREADY! Well, I
didn’t know ANYTHING about it, not even any news of it opening anytime soon. I didn’t
even know about the venue where the first outlet will be. And I don’t live
under the rock! Certainly not.
In fact, we have been waiting for Burger King to arrive in
Pakistan since a long time especially after Hardees was opened and we thought “we
would never go to Hardees if there was Burger King around”. All I heard about
it was that a contract had been signed between MCR Pakistan, the franchisee of
Pizza Hut Pakistan, and The Burger King Worldwide Inc and that it would open
sometime in mid-2014. I learnt this news from an article
published in Express Tribune on July 16th, 2013. It was further
mentioned that the venue has not been selected yet. Who knew just months later,
they would surprise people in Karachi by opening their first outlet in the
heart of city that is BOAT BASIN. Thank God, we won’t have to travel all the
way to Nazimabad, battling traffic, kaala
dhuwaan, and honks from truck drivers to finally find solace in a hamburger
that lacks what you call “SATISFACTION”. Yes, the billboards along the way keep
you motivated but it isn’t long when you realize it’s a far cry from what you
were expecting.
Coming to Burger King, I am a true fan of it especially
their fries. The scrumptious, crispy fries and just the right combination of
ingredients that make a burger worth the guilt and the time you spend in queues
listening to your husband’s grumblings, is what I am expecting from Burger
King.
The only reason I can think of why they kept The Burger King
Issue such a secret is that they were afraid of the Karachi public and
especially those living in Defence and Clifton Area. Even people living in far-away
places like me are “in town” on Saturdays. Probably they were just afraid of
their newly built restaurant being bombarded with a throng of people hungry for
burgers and fries. Who knows, they might even ruin the place, or so they must
have thought. I heard it was bombarded already; “word of mouth marketing is the
best type of advertisement”, a friend told me.
Another reason comes in my mind as I think about my rumbling
stomach and my taste buds craving for a bite of scrumptiousness; they might
have been afraid of people hailing it as haram even before its launch. Oh
please, if anybody is planning to do that, don’t tell me anything until I eat there.
Just keep MUM until I tell you. I’ll post a status on Facebook “Me eating
Burger King” and then you can bombard my phone with all the messages about
Burger King being haram. Just don’t do this zulm
before I get a taste of it. It has been ages…
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